I'm surprised at how many mixed feelings there are within the vegan crowd, and more surprised at how many people are vilifying Coconut Bliss for this decision. I'm sure there are tons of vegan products that would not be available to us, were it not for larger non-vegan companies that owned them. There is not enough demand for a lot vegan products to merit their own production facilities, but too much demand for any one family business to handle. Obviously associating with nonvegan companies is not ideal, but as other commenters have said, we don't live in a vacuum, and running a business takes a lot of work, money, and space. I would not want to buy a product that came at the expense of the Bliss family's and team's wellbeing anymore than I would want to buy one that is associated with animal suffering. Other commenters are right when they say that it's great that you have taken steps to expand your operation, and to spread the joy of vegan friendly treats like Coconut Bliss. Your ice cream has made transitioning to veganism awesomely fun for my parents, and at vegan cooking classes, no one can stop talking about it. I hope you know that we will continue to enjoy it!